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Figuring Out the Indexation of Your Site

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Figuring out how many of your website\'s pages are indexed on Google or other search engines can be a tricky task. If you input the search: \"site: yourURL.com\" into Google, you might get one number the first time and a completely different number when you run the same search five minutes later. However there\'s another way to find out your site\'s indexation that is more reliable and not too difficult to do.





Figuring out how many of your website's pages are indexed on Google or other search engines can be a tricky task. If you input the search: "site: yourURL.com" into Google, you might get one number the first time and a completely different number when you run the same search five minutes later. However there's another way to find out your site's indexation that is more reliable and not too difficult to do.

Using Your Analytics

To more accurately gauge which of your pages are being indexed, go to your Google analytics (or whatever analytics package you're using) and click on "traffic sources". Once there, click on the "search engines" sub-section. Pick the search engine that you want to get your site indexation for and click on it. Choose to display organic traffic only.

You can now see how much traffic you're getting for each individual page by using the "Landing Page" filter in the dropdown menu. With this you can figure out the total number of pages that have received organic traffic from the search engine.

Tracking Your Traffic

Figuring out the number of pages that have received at least one visit as a result of Google searches is one of the most important parts of tracking over time, how well the search engine is indexing your site. If you keep track of numbers, checking it once a month or so, you'll get a better idea of how well your pages are doing in terms of attracting traffic.

Now, this number is not the actual number of pages that the search engine has crawled through on your site, but it provides you with a piece of information that is far more relevant if your goal is to drive traffic from them. You see, it's not really very useful to figure out how many pages of your site Google says it has indexed. It's more important to see which of these pages are actually generating traffic for your site.

So in other words, the metric to focus on isn't the number of pages you have indexed, but the number of indexed pages that are receiving views. On its own, the number of pages indexed as it appears on Google and other search engine statistics is meaningless as a KPI.

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